The Hero We Need
Look! Up in the sky! … It's a bird! … It's a plane! … It's the first day presale of Isom, the introductory title of Eric July's newest venture Rippaverse Comics.
Dissatisfied with current offerings, readers are looking to the future, throwing overwhelming support behind the Rippaverse project and hitting the 75 day goal of $1,000,000 in just over 24 hours. The business model is simple and revolutionary: provide a quality product, prioritize the customer, and cultivate the parallel economy. 10,000 customers in a single day have proven that consumers are ready for a shift in entertainment, silencing the harshest critics.
July is no stranger to the controversy and online hate that follows breaking into new segments of the entertainment industry, nor is this his first successful attempt. His resume includes the popular podcast For Canon Sake (which features comic book, political, and social commentary), lead vocals for rap metal band BackWordz, contributor at BlazeTV, and co-founder of Being Libertarian, but the Rippaverse is a departure from his usual principled and outspoken perspective on current mainstream culture and events.
In a recent livestream, he called out the grifters and the intrusion of corporate interests and "woke" social activism currently plaguing comics, television, and movies. His promise is to provide an engaging and novel alternative to the years long barrage of sequels, prequels, and reboots, saying "this is about the writing, the artwork, and the fans." Those fans have made it abundantly clear that independent content creators can thrive and that July's claims that the "economic pie is not fixed" are cold hard facts.
The Rippaverse debut has rekindled a love of comics and inspired a nostalgic anticipation that has been lost for an entire generation of readers and collectors, while also bringing other alternative publishers' work into the public conversation. Author and personality Jack Lloyd is one such individual who openly and excitedly discussed the concurrent rise in interest and traffic for his Voluntaryist comic series, and drove home the importance of this project and its potential impact on entertainment and culture:
"Eric July is the rising tide for indie creators everywhere. His pioneering work has set the bar and reignited comic fandom with hard-hitting content sans the SJW nonsense."
UPDATE: The Isom #1 Campaign is sitting at $1,518,737.99 with 16,547 purchasers at the end of day 3.